March 30,2026 — AMV today announced the completion of its acquisition of a 51% stake in Affinity Angels Limited, a premium UK-based tourism marketing agency. This strategic acquisition marks a pivotal step in AMV’s implementation of its “global expansion with local focus” strategy, rapidly strengthening the group’s marketing and channel capabilities in Europe’s core source markets. It will inject robust growth momentum into AMV’s global portfolio of hotels, resorts, and tourism destinations.

I. Acquisition Background: Strategic Synergy, Powerful Alliance

Founded in 2010 and headquartered in London and Surrey, UK, Affinity Angels is a boutique travel marketing agency deeply rooted in the UK and European outbound travel market. It focuses on providing one-stop services to high-end hotels, resorts, and tourist destinations worldwide, including sales agency, integrated marketing, public relations, media, and channel development. Leveraging its deep understanding of the UK market, mature travel agency and media network, and flexible and efficient boutique service model, Affinity Angels has become a benchmark enterprise in the European travel marketing sector, serving premium travel brands in dozens of countries and regions globally.

AMV, as a global leader in travel investment and operations, operates across Asia Pacific, Europe, the Americas, and the Middle East. It possesses extensive assets in hotel, resort, and tourist destination development and operation, with a leading advantage, particularly in Asia, Africa, Europe, and emerging global travel markets. As the company’s global business continues to expand, strengthening its localized marketing capabilities in core European source markets and establishing a seamless end-to-end service system from source to destination have become core strategic requirements for AMV to achieve high-quality growth.

II. Merger Value: Complementary Strengths, Unleashing Synergistic Effects (1+1>2)

This merger will achieve deep resource integration between AMV and Affinity Angels, creating strong synergies across three dimensions: market, channels, and services, generating new value for both parties and their customers:

Complementary Market Coverage: Leveraging its global destination resources and combining them with Affinity Angels’ deep-rooted local expertise in the UK and European markets, AMV can quickly build a complete business loop of “global destinations + core European customer base,” helping its assets accurately reach high-value European customers.

Channel Resource Integration: Integrating Affinity Angels’ over ten years of experience with UK travel agencies, wholesalers, OTAs, and media partners, and connecting them with AMV’s global channel system, will significantly enhance the exposure, booking conversion rate, and market share of its travel products in the European market.

Service Capability Upgrade: Integrating AMV’s global operational experience with Affinity Angels’ localized marketing expertise, we have created a one-stop travel marketing service system combining a global perspective and local execution, providing clients with a full-chain solution from brand positioning and channel expansion to marketing promotion and media relations.

III. Future Outlook: Empowering the Global Travel Ecosystem

Following the acquisition, Affinity Angels will operate independently as AMV’s core marketing platform in Europe, retaining its original brand, team, and service characteristics, while fully integrating with AMV’s global resource system. AMV will continue to increase its resource investment in Affinity Angels, supporting its expansion of service boundaries, upgrading of digital marketing capabilities, and deepening of cooperation with key European channels, further consolidating its leading position in the UK and European travel marketing market.

AMV CEO and Creative Director Charles Levere stated, “Affinity Angels is a benchmark for excellence in European travel marketing. Its deep understanding of the local market, mature channel network, and professional service capabilities align perfectly with AMV’s global strategy. This acquisition is not only an expansion of our business footprint but also a deep integration into the global travel ecosystem. In the future, we will use Affinity Angels as a core hub in the European market, leveraging global resources to create greater value for our destination assets and partners, and drive high-quality development of the global tourism industry.”

Affinity Angels Founder and CEO stated, “Joining the AMV Group is a significant milestone in Affinity Angels’ development. Leveraging AMV’s global resources and platform advantages, we will further enhance our service capabilities and market influence, providing global travel partners with higher-quality and more efficient European market solutions, achieving win-win development for both the company and its clients.”

The successful completion of this acquisition marks a crucial step forward for AMV in its global travel marketing strategy. In the future, AMV will continue to integrate high-quality global tourism resources and service capabilities through strategic investments and acquisitions, build a more complete global tourism ecosystem, provide global tourists with an excellent travel experience, and maximize the exposure of well-known hotels and top scenic spots that cooperate with AMV to create continuous growth value for partners.